About NOLD
NOLD's mission is to stay at the frontier of AI innovation and apply it where fashion needs it most — making production, imagery, and resale more efficient, more effective, and better for the planet. From AI-generated product photography to circular resale infrastructure, we help brands do more with less.
The Founder
Boryana has spent more than a decade working to redefine how fashion is made, sold, and reused. Educated at the Hong Kong University of Science and Technology, the London School of Economics, and Harvard, she combines rigorous economic and technological training with deep operational experience in the fashion industry.
As founder and CEO of NOLD, she leads a venture-backed team building the AI infrastructure for circular fashion — from AI-generated product photography that replaces resource-heavy photoshoots, to resale technology that gives every garment a second life. Her work has earned recognition on the Forbes 30 Under 30 list for reimagining the impact fashion has on the planet.
Her conviction is clear: circularity should not be a marketing initiative but core industry infrastructure. That principle guides every product NOLD builds — measurable, scalable, and designed for the world's leading brands.
Recognised by Forbes for reimagining the impact fashion has on the planet.
Supported by major venture capital investors who share our belief that fashion can be beautiful without being wasteful.
From AI-generated product photography to resale infrastructure — every product we build removes waste from fashion.
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